BikeSLO County feature image
When you buy a ticket to the San Luis Obispo Hard Core Cider Tour on October 21, you may change a person’s life for the better, forever.

Every stop on the Hard Core Cider Tour designates a bike-related nonprofit as its event beneficiary, and Bike SLO County will again benefit from proceeds earned from the second annual event at El Chorro Regional Park.

The proceeds from just four tickets—about $150—provides the funding for Bike SLO County to donate one bicycle as part of its RideWell program.

“Through RideWell, we give deserving people a bicycle, helmet, chain and lock, and a cycling safety class,” said Steve Akers, communications director with Bike SLO County.

“For many recipients, this gift can mean the difference between having a job and being unemployed,” he said. This can mean the difference between paying rent and being on the street. Between a future that looks bleak and the opportunity to have a better life.

Bike SLO County Bike Valet volunteers
Bike SLO County provides free valet parking for your bike at the SLO Hard Core Cider Tour. Peddle on out to El Chorro Park and spend the $5 you save on parking a car to buy lunch or a bottle of your favorite cider from the Cider Store at the event.

Hard Core Cider Tour chairman Albert Martinez has chosen to benefit cycling nonprofits for several reasons. “When I began cycling to work, I saw the need for cycling safety education and driver awareness,” he said.

“Plus cycling provides benefits of reducing the number of cars and related emissions and it’s a great activity for people of all ages.”

In addition to receiving a portion of the proceeds from each ticket, this year’s designated nonprofits will also benefit from the new Cider Stores debuting on this year’s Tour. When guests purchase bottles of their favorite hard ciders to take home, the cycling beneficiary will receive a percentage of profits from the Cider Store.

Win, win, win.

In addition to the RideWell program, the Hard Core Cider Tour donation will help support other Bike SLO County programs, including the Bike Kitchen—a DIY repair shop that also provides expert assistance from a bike mechanic—a full bicycle safety education program, starting with 4th graders, and a range of bicycling education classes for kids through adults.

Bike SLO County logo

Bike SLO County will also provide a free Bike Valet at the Tour, so peddle on out to El Chorro Regional Park and park your steed for free while you enjoy the event.

To benefit Bike SLO County even more, stop by the Bike SLO County Bike Kitchen and get your tickets there. Or, order online from this designated site:  Both options will earmark a greater portion of the proceeds for Bike SLO County.

Hard Core Cider Tour tickets can be purchased at the Bike Kitchen (860 Pacific St, San Luis Obispo, CA 93401, corner of Morro and Pacific) during open hours:
Wednesday 12:00 – 5:00 PM
Thursday 12:00 – 6:00 PM
Friday 12:00 – 5:00 PM
Saturday 12:00 – 5:00 PM

We’ll see you at the Hard Core Cider Tour on Saturday, and we’ll give you a Great Flavors mini-mug toast for your support of cycling and your fellow citizens in SLO County.


For more information

Bike SLO County
860 Pacific St, Suite 105
San Luis Obispo, CA 93401
(805) 547-2055

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